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With TrinityHawk on board, we’ve moved from start-up through scale-up, to grown-up. Dale was/they were instrumental in maturing the organisation, delivering key points of insight and wisdom, and enabling us to be driven by data where it counts. We’re finally in flow - delivering at a higher point of excellence. TrinityHawk opened us up to seeing sales as a living, breathing adaptable space, thanks to super clear metrics and understanding how to develop a deeply symbiotic relationship between our people, tech and customers.
Dale coordinated a geographically dispersed senior technical team to ensure 600+ downstream systems continued to work seamlessly and service the business. He played a key role to ensure that everyone's aspirations were fulfilled and that what they got from the programme served them well. He saw the big picture and helped me make the programme look good, which is what I wanted!
Dale and his team led our business development efforts across EMEA. He knew how to increase performance strategically and proactively identified new regional/global opportunities. He developed a robust go-to-market strategy for additional markets. I trusted him entirely to engage appropriately and proactively with primary partners, vendors, broader ecosystem partners (Accenture, IBM, Hitachi), and external stakeholders.
Dale delivered a very clear and value-filled session about consulting. He drew on external expertise as well as his own wealth of experience.
They say in sales you should underpromise and overdeliver—and that perfectly captures my experience working with Dale. He has consistently gone above and beyond, exceeding every expectation I had. I’ll admit, I was initially hesitant about bringing on another advisor. In the past, it often meant more pressure and more work on my plate—something I simply didn’t have capacity for. But with Dale, it’s been the complete reverse—he’s made my life easier, not harder. He stepped in, took initiative, and got things moving without needing constant input from me. Thanks to Dale, I’ve connected with key people who’ve helped me gain deeper clarity on what my startup needs in order to scale effectively. More than just a strategic partner, Dale has become a trusted sales mentor. I genuinely look forward to every meeting with him—he consistently adds value, follows through, and gets things done without needing to be micromanaged. Dale’s support has made a real difference, and I’m grateful to have him in my corner.
Dale brings huge ROI. We worked together for a number of years for a SaaS company and grew the UK Medium Enterprise market. He epitomises commercial and consultative excellence and gave us a credible competitive edge on every single engagement.
services
What we do and how we do it
We help founder-led and scaling companies build commercial confidence, structure their sales approach, and win more deals.
From positioning and messaging to pipeline discipline and deal execution, we bring strategy and sleeves-rolled-up support — often acting as your first sales leader, before you’re ready to hire one.
From one off 1 day workshops, to 12 month fractional engagements, and everything in between.